"Despite a career of world-firsts in endurance cycling expeditions, Shimano ambassador Mark Beaumont, the current round-the-world record holder, had never competed in anything other than what amounts to very extreme solo time trials. This summer though, for the first time in his career, he entered a race. And not just any race, arguably the toughest endurance race in the UK, GBDURO. "
10 billion websites and nothing on?